Fashion Magic From “Provincial Style” – Fashion 2022

Traditionally, in the second half of May, the International Festival of Fashion, Design and Crafts “Provincial Style” gathers friends: designers, fashion designers, illustrators and folk craftsmen.

In 2019, the festival will be held in Voronezh on May 17-19. The main competitive exhibition will be held on Saturday, May 18 at the Chizhov Gallery Center under the motto “Fashion Magic in Life and Theater” and is dedicated to the Year of Theater in Russia.

The winners and a total of 50 awards are planned, traditionally receive diplomas, gifts and cash prizes, and are delegated to Russian and international fashion festivals (Russian Silhouette, Estet Fashion Week, CHAPEAU, Generation NEXT, etc.) for internships in Moscow fashion house “SlavZaitsev”. The Grand Prix winner is nominated for the Golden Spindle National Fashion Industry Award and receives a cash award from Textile Studio Aksinya.

The number of participants selected for the show at Estet Fashion Week will increase significantly

The partnership with CHAPEAU is extended, the largest international exhibition for hats, clothing and accessories, which takes place in Moscow at Gostiny Dvor. The exhibition includes the MOSFUR salon for fur and leather fashion and the international children’s fashion and art week KiDS-2019. In this regard, the winners of “Provincial Style”, who presented headgear in their collections and used fur like children’s collections, become participants of the exhibition at CHAPEAU and have the right to exhibit at a joint stand.

Fashion designers from Russia and abroad will demonstrate their work in the following nominations:

“STREET STYLE” – the style of modern life;

See also  Provincial Style 2018. Nomination "Du Luxe"

BUSINESS IDEA – individual brands;

“DU LUXE” – evening, wedding and smart clothes;

“CREATIVE” – non-standard solutions and original performance;

“ETHNIC STYLE” – national characteristics in modern clothes;

“DEBUT” – creativity of juniors under 17 years old;

“CHILDHOOD JOY” – clothes for children and school uniforms;

“PERFORMANCE” – a show of fashion theaters.

“STAGE COSTUME” – clothes for theatrical performances.

Taking into account the theatrical emphasis of the festival, on the days of its work, the People’s Carnival is held, which has been organized by designer Irina Goncharova in various cities of Russia and abroad for many years.

The work of the participants is evaluated by an expert council, which for many years has been headed by the patriarch of Russian fashion Vyacheslav Zaitsev.

The Gubernsky Style Festival is a kind of creative, professional and social boost for young fashion designers. “Provincial style” is included in the list of Olympiads and creative competitions of the Ministry of Education (Order of the Ministry of Education of the Russian Federation of November 9, 2018 No. 197). Participation in the “Provincial Style” and the awards received are taken into account in the ranking of educational institutions, teachers and students.

Many of its participants stay in the profession, run small and micro businesses – they produce and sell designer clothes. There is a separate platform for them as part of the festival: “Provincial Style – Fashion Pro”, which has a design market format: a symbiosis of a showroom (sales exhibitions) and a professional podium.

The festival program also includes: competition and exhibition of fashion illustrations, presentation of fashion designers of the Donetsk People’s Republic, traditional ethnographic meeting “Cossack meal”.

See also  Results of the "Provincial Style-2019". ethnic style

The Gubernsky Style Festival was conceived as a creative space for the preservation, interpretation and incorporation of the traditions of the Russian national costume into modern fashion, which was fully successful and became a distinctive feature of the festival.

Co-organizers of the festival this season are the Chizhov Gallery Center and the Voronezh House of Designers.

Festival Producer

Nikolay Sapelkin